THE CAPITAL FUND
PRESS RELEASE - 17 July 2007

CInergy International secures over £700,000 investment to accelerate growth

CInergy International, a customer acquisition and retention specialist, has raised over £700,000 of new investment from a consortium led by The Capital Fund, who invested £250,000 alongside £472,000 from business angels. The angel funding included a contribution of £350,000 from one angel Trust. Set up in 2002, The Capital Fund is a £50 million venture capital fund that backs fast-growing small and medium-sized companies in the Greater London area, and is the largest of the nine UK regional venture capital funds.

CInergy has developed a powerful online tool that provides call centre personnel with the information about competitors' offerings that they need to respond intelligently and confidently to any and all requests from customers. The company's flagship product, Accelerated Intelligence™, known as CInergy AI™, is aimed at clients in the mobile and fixed telephony, broadband and TV markets.

The new funding is being used to accelerate CInergy's growth, enabling it to address new market sectors and further develop its existing products and services.

In highly competitive markets, such as mobile telecoms, competitor information is a premium resource. CInergy AI™ allows its clients to empower their call centre staff with the latest information on all market offers from their competitors through all major channels.

Using CInergy AI™, a call centre operative can give an enquiring customer detailed comparative information about the best deal available, making sure that their offer out-performs what is available elsewhere. This means that when customers call to cancel an agreement, for whatever reason, the operative can offer them a compelling package, rather than just a call credit or other simple incentive.

Continually updated by CInergy's information partners, themselves the leaders in their fields, CInergy AI™ is unusual among intelligent business tools in that it provides the information direct to the customer-facing call centre and retail staff. Other strategic tools are designed for use only by senior staff and simply don't provide the flexibility and instant results that can come from frontline personnel usage.

CInergy's Chief Executive, Brian Boroff, said: "With CInergy AI™, we offer companies with large call centres the power to increase revenue and retain customers. The most successful companies understand that effective use of intelligence and analysis drives business results - and that's where we can help. Our tool means that every call centre operative knows exactly what competitors are doing and can protect their customer base."

Companies have to keep up with their competitors and in complex markets there can be a huge amount of information that is frequently unmanageable. Mr Boroff said: "Never has the need for understanding your marketplace been more critical than in today's volatile business world. In a difficult and competitive environment, the employees closest to products and customers need to be armed with the knowledge necessary to distinguish their best offers from what is available elsewhere."

CInergy International also supplies document management products and has customers in North America and Europe.

Commenting on the process of working with The Capital Fund, Mr Boroff said: "Helen Reynolds and the team at The Capital Fund were always available to help us through the fundraising process. While we welcomed the diligence it required, it is quite an undertaking for a growing company. We were delighted when the funding was secured and look forward to a successful relationship with The Fund."

Helen Reynolds, Investment Manager at The Capital Fund, said: "CInergy is a very exciting addition to the Fund's portfolio. With an industry leading product, particularly one that provides users with such advantages in highly competitive sectors, we're looking forward to further rapid growth and success for Brian Boroff and his team."

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Images available on request

1. Helen Reynolds, Investment Manager at The Capital Fund, congratulates Brian Boroff, CEO of CInergy International, on securing over £700,000 investment. CInergy has developed an innovative, web-based intelligence system for call centres.

2. L-R: Richard Merrigan (Chairman) and Brian Boroff (Chief Executive) of CInergy International celebrate securing over £700,000 investment from a consortium led by The Capital Fund. CInergy has developed an innovative, web-based intelligence system for call centres.

Editors Notes

Press enquiries to Margaret Henry, PR Manager, The Capital Fund.
Tel: +44 (0) 1865 811199Email: m.henry@oxin.co.uk

1. About The Capital Fund

Launched in 2002, The Capital Fund is a £50 million venture capital fund that backs fast-growing, small and medium-sized enterprises in Greater London. To date, the Fund has made over 50 investments in London-based companies and was named Regional Venture Capital Fund of the Year at the Investor Allstars Awards 2005.

Initial investments can be up to £250,000 and the Fund can invest a further £250,000 after six months or more. In some circumstances, alongside other new investors, the Fund can follow on its investments with up to £5m in total in a single company. The Capital Fund is the largest of the nine Regional Venture Capital Funds and has a mixture of public and private sector investors. For further information: www.thecapitalfund.co.uk

The Capital Fund is managed by YFM Venture Finance Limited, which is authorised and regulated by the Financial Services Authority and part of the YFM Group. The YFM Group provides investment capital and business development services to SMEs throughout the UK. It currently has over £280m in funds under management, with over 90 employees. For further information: www.yfmgroup.co.uk

2. About CInergy

Set up in 2003 by Chief Executive, Brian Boroff, and Chairman, Richard Merrigan, CInergy International provides customer acquisition and retention solutions to providers of mobile and fixed telecom, broadband and digital television services.

When service providers' sales and retention teams are talking with customers, they need to be able to protect their market share and position their offerings against those of their competitors. Unless they can immediately offer a compelling package, the company is at risk from lost sales, damage to its brand and loss of its existing customers, with the ensuing impact on the bottom line.

CInergy's Accelerated Intelligence™ (AI™) is an intuitive, web-based system that enables immediate and significant improvements in sales performance and customer retention. Integrated across all customer touch points, each unique configuration of CInergy AI™ arms customer-facing staff with the data and analysis they need to negotiate with confidence with customers whose contracts are up for renewal or at risk of termination, in order to prevent losing their business to the competition.

For more information: www.cinergize.com

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