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CASE STUDY: Vodafone improves acquisition and retention with Accelerated Intelligence™

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Intelligent customer acquisition and retention

In the minute it takes you to read this page, a telecom service provider with 10million customers will have lost six customers to its competitors. That's one customer lost every 10 seconds! Assuming an average revenue per user of £500 a year, that's a staggering £4million loss for each day in operation. Customer turn-over or 'churn' is the bane of telecom service providers. It leads to higher customer acquisition costs, aggressive price wars, and the erosion of profitability.

CInergy's Accelerated Intelligence™ is currently used to serve some 30million customers in the UK, providing the information that call centre agents need to win new customers and a first line of defence against customer churn.

Accelerated Intelligence™ from CInergy International is a powerful, hosted customer acquisition and retention solution that empowers your staff with the knowledge to counter competitors' pricing, promotions and deals and enables them to improve the number of sales calls they can close. Fast.

Accelerated Intelligence™ provides:

  • Significantly improved customer retention
  • Higher close and conversion rates
  • Reductions in 'cost-of-save' and 'cost-of-sale'
  • Strengthened, more personal relationships with customers
  • Improved levels of customer satisfaction

The result? Customers get the deal that's best for them and your company gets to keep their custom for the long term, boosting revenues and significantly reducing the cost of the sales cycle.

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